NEW BALANCE LACE UP FOR THE CURE SNEAKER, $149.99. 2009 marks the 20th anniversary of New Balance's partnership with Susan G. Koman for the cure. In honor of the milestone New Balance will introduce a pink special edition 993  running shoe and donate 1 million (with a gurenntee minium of $500,000) To Susan G. Koman for the cure from the proceeds of Lace Up for the Cure.